Dr. Lucía Morales is an Academic Innovator and Active Researcher in the School of Accounting and Finance at Technological University Dublin (TU Dublin). Before her academic career, Lucía worked in the private sector, holding different roles: Financial Manager Assistant; Financial Manager; and Foreign Department Analyst (Bank). Lucía has worked at various Higher Education Institutions in Ireland, the UK, and Spain gaining an in-depth understanding of the main challenges faced by Third Level Institutions in the fields of Economics, Finance, Education, and Online Education at the undergraduate and postgraduate levels.